This document briefly describes the communications strategies and tone we should avoid in service of our mission to stabilize Oregon Forensics’s future.

• Avoid random emails to individuals on campus, especially senior leadership and the CHC Dean. We are all angry, but we want our anger to be productive. Eyes on the prize.
• Generally positive tone – forensics meant everything to me, and I want to see those opportunities available to future generations of Ducks
• Leave a negative with a positive – if you communicate something negative in effect, follow that sentiment with a positive or hopeful tone. “I am devastated by this abrupt decision to terminate the forensics department, but I am hopeful that university leadership will reconsider.”
• Avoid personalization or accusations of bad faith at all costs. Any touch of these will ensure your message is ignored and harden recipients against our objective.
• Social media guidelines
  • Keep short and focused
  • Open and close with a positive wrapped around a negative
  • Don’t mention any specific university personnel (except if you have something good to say about a current or former Director of Forensics or forensics educator)